How Yahoo Couldn't Keep Up with Google or Bing in Artificial Intelligence

How Yahoo Couldn't Keep Up with Google or Bing in Artificial Intelligence

When it comes to search engines, Yahoo used to be a dominant force. However, Google and Bing have since supplanted Yahoo as the industry leaders. Currently, Google dominates the global search engine market with a share of over 92 percent, followed by Bing with about 2 percent and Yahoo with only 1 percent. What happened to Yahoo, and how did its rivals surpass it?

Yahoo's failure to keep up with the quickly changing technological landscape was one of the main causes of its demise. The majority of users used Yahoo as their default search engine in the early years of the internet, but as search queries grew more complicated, Yahoo found it difficult to deliver results that were both accurate and relevant. In the meantime, Google and Bing heavily funded the creation of AI-powered algorithms that could decipher user intent and provide highly tailored search results.

Due to its extensive use of machine learning and natural language processing, Google's search engine has been a pioneer in the field of artificial intelligence. Google's AI-powered algorithm is capable of analyzing enormous amounts of data and spotting patterns to offer users incredibly relevant search results. Numerous other Google services, like the voice assistant Google Assistant and the image recognition software, are also powered by artificial intelligence.

In contrast, Bing has been utilizing AI technology to enhance its search engine. To analyze user behavior and deliver more individualized search results, Microsoft has been utilizing AI and machine learning. Additionally, Bing's image and speech recognition features now incorporate AI technology.

Yahoo has made an effort to enhance its search engine, but it has been unable to match Google and Bing's rate of innovation. Yahoo and Microsoft partnered in 2009 so that Bing would power Yahoo's search engine results, but even this hasn't been enough to turn around Yahoo's financial situation.

In conclusion, Yahoo's failure to keep up with the rapid pace of technological advancement has been a significant contributor to its decline in the market for search engines. In the meantime, Google and Bing have made significant investments in AI technology, which has enabled them to give users more relevant and customized search results. It will be interesting to see how search engines like Google and Bing use AI as it develops to further their services and increase their market share. 

An Analysis by Pooyan Ghamari, Swiss Economist with Expertise in the Digital World